Grain & Barrel, a Charleston SC based spirits company, launched the Elvis Whiskey collection in 2021. Given Grain & Barrel’s expertise within premium spirits, the Elvis Whiskey expressions are a natural fit for the company. The first two expressions feature an iconic photo of the “King of Rock ‘n’ Roll” in his prime and pay homage to two of the legendary singer’s most popular nicknames: The King (Rye), and Tiger Man (Whiskey). The third release, Midnight Snack, celebrates the flavors from Presley’s midnight snack sandwich of peanut butter, bananas and bacon. The labels feature notable references to Presley, including his signature and the letters “TCB” printed on the neck of the bottle, referring to “Taking Care of Business,” a phrase which was the mantra for Elvis and his Memphis Mafia.